Monday, March 30, 2015

Promoted Pin Experiment

A few days ago I decided to give in and try promoting a few of my pins on Pinterest since it gives me much of my blog traffic. I chose an image of the Easter jar I made from last week's post since I loved the image of the final product and I figured people would currently be searching for Easter projects on Pinterest. I chose my key words and set my budget. I felt like I was going in blind because they didn't give me any parameters for budget so I set a $5/day limit for 3 days. A small enough budget but one where I thought it may be possible to see some results.

Upon first investigation it seemed to be a dream come true. My pin was repinned 75 times in the first hour but then significantly slowed. I'm figuring maybe I met my budget for that day. Over the three days I spent a total of $15 and had 234 repins. A definite win in my book since those repins led to a huge spike in blog views and we all know the more repins your image has the more likely it is to be repinned again and again.

I jumped on promoting some other pins but unfortunately did not have the same results. I promoted a pin of one of my favorite boho wrap bracelets from my shop with hopes of driving traffic to my Etsy shop. I did $5 budget for one day. This was highly disappointing with only 4 repins. Granted I only ended up getting charged $0.49 so nothing lost.

I decided to play around with this a little more due to the large discrepancy between the two promoted pins. I decided to promote a pin that was the cover photo for my post talking about the Disney Memory Maker. Again I did the $5 for one day. These results were better than the bracelet with 20 repins and 200 clicks on the article.

It appears that this obviously works better for some posts as opposed to others. I think the Easter one did so well because it had to do with the upcoming holiday and many people on Pinterest are looking for holiday projects. I definitely plan on trying to promote several other kinds of pins to see what else may do well especially since you aren't charged if there aren't any repins or clicks. I have a suspicion that fashion pins may do well but I do not have many fashion posts to test this theory. Have you tried promoting any pins? Was it beneficial for you?

15 comments:

  1. I am definitely going to try this...sounds like it would be a worthwhile experiment!

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  2. I haven't tried them yet. I'm hoping to figure out the "secret" to how they work successfully before I invest!

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    1. Well the good news is you do not get charged unless people actually click on your site and I'm setting small budgets to start.

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  3. I had always wondered about sponsored pins, but hadn't seen any first-hand experiences with them. I do wonder what the trick is to massive success. I was glad to read your trial and errors and am now thinking about possibly paying for a short amount of attention if the right post came along.

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    1. I would definitely give it a try especially since if it doesn't work and get you clicks you aren't charged anything. So nothing lost. :)

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  4. I haven't tried promoted pins, but that sounds really interesting. I'm glad you had some good results.

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  5. Wow, this is so interesting. Most of the time I forget to pin anything from my blog (I'm a bad blogger haha) - I will have to try this. Thanks, lady!

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  6. Thanks for the info. I pin a ton, but I went to try the Promoted Pins thing and it just seemed like they're making it way more complex than it needs to be.

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  7. Very interesting... thanks for the recap! I'm not sure I have a lot of pin worthy images, but when I do I might try this out. Thanks for sharing!

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  8. I definitely want to try this now! Pinterest isn't a huge source of traffic for me, but I wouldn't mind experimenting with $10 to see if it could improve.

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  9. This is very interesting, I've been debating whether they are worth it, thanks for the insight!

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