Thursday, August 14, 2014
Tips For Launching A Successful Photography Business
So you love taking photos, invested in a DSLR and want to take your hobby to the next level? A successful photography business is just a few steps away. If you take the time to work on these 6 steps you are destined to turn your hobby into a money maker.
1 - Build A Good Portfolio. You should build a great portfolio before even launching your business. How do you do this? You are going to have to bite the bullet and do some free sessions for friends and family. You can then utilize the best photos from these sessions to start with a great portfolio right off the bat.
2 - Practice, Practice, Practice. Good thing for you this can be done while you are working on #1. It is inevitable that you will run into some snags during some sessions, like uncooperative toddlers, unrelenting sun, and camera malfunctions. The more you practice before you officially launch your business the more you will be used to the unexpected and know how to handle it like a pro.
3 - Set Reasonable Rates. Yes, some photographers charge a fortune but you can't start out charging what experienced photographers charge. Don't get me wrong, I am not saying to undersell yourself but do some research. Find out the range of prices photographers in your area charge and set your rates accordingly. Once you get more experience and build an even bigger portfolio you can raise your rates accordingly.
4 - Create A Social Media Presence. Make a Facebook page, create an Instagram account to showcase your work. Pin your photographs. Start a photography blog. Have a website. Be everywhere. The moe you are out there the more business you will get. Most of my business comes from my photography Facebook page.
5 - Do What Others Do. No I do NOT mean copy others artistic work but more their business sense. Find some successful photographers in your area and see what they do. Do they ever run specials? Do they ever run contests? How frequently do they post their work? They are successful for a reason, they are doing things right on the business and marketing side. This research will help you learn what works as far as marketing and promotions.
6 - Network. Network end of story. Have business cards made and carry them with you. Give them out when appropriate. Talking to someone whose sister is having a baby, give them a card. Give your friends and family cards as well. So much of my business comes from my family and friends singing me praises.
So some of these may seem a bit obvious but you would be surprised how many people don't do these things. You need to pay your dues, do your research and put the time into marketing. If you do that you are on a sure path to success! xoxo